Bluewing Impact®
By Referral Only
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( 01 ) Mission
From the battlefield to the boardroom, we communicate your mission.
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( 02 ) Services
- Marketing 03
- Communications 03
- Strategy 03
Bluewing Impact® is telling the story of modern defense. We are a full-service strategic communications firm that delivers results for mission-oriented defense technologists and national security professionals. We firmly believe effective strategies require modern, agile, well-connected partners with proven leadership, and the best tactics are executed by seasoned practitioners with field-specific expertise.
With roots in both the Pentagon and the broader defense policy ecosystem, our executive-level client team offers invaluable firsthand insights into successful approaches – and pitfalls to avoid.
Bluewing has been phenomenal in getting our story out.”
Arun Nair
Co-founder and CEO of OpsLab
Services
Communications
- We leverage relationships with national security and financial media outlets to tell your story on the world's biggest platforms.
- In policy-driven verticals, demonstrating responsiveness to your target audience's demand signals is crucial. Our deep experience with government leaders and policymakers equips us with the ability craft message that actually resonate and don't sound like sales-speak.
- Content remains king, and the array of amplification channels has never been wider. Drawing on our expertise in crafting vibrant brands and overseeing high-stakes digital media platforms, we'll ensure you engage your audiences credibly and authentically.
Marketing
- In a crowded marketplace, brands are ubiquitous, and initial impressions are paramount. We specialize in crafting strategies to either create or revamp creative assets, empowering you to authentically communicate your identity both visually and verbally.
- Face-to-face interaction is irreplaceable. Whether you're setting up a tradeshow booth or crafting sales materials, we use demand-informed methods to ensure your collateral is as solid as your handshake.
- Depending on your appetite: ensure you are deploying marketing tactics and messages that will be picked up by LLM's and Agentic AI tools, or alternatively, ensure they're not.
Strategy
- Oftentimes, hiring a full-time CMO/CCO or engaging a large firm may not be financially viable. Our lean deployment model and team of specialized contractors provide proven leadership and seamless execution at a cost-effective price point.
- We take pride in seamlessly integrating with government affairs teams. Ensure your messaging aligns with your policy goals by leveraging our insights gleaned from running hundreds of campaigns targeted at lawmakers.
- The world is changing, and acquisition is challenging. With experience honed in the halls of the Pentagon and aboard the E-4B aircraft, our executive-level team provides comprehensive insight into the national security and defense tech landscape.
Andy Oare, founder of Bluewing Impact®, is an award winning, two-time U.S. presidentially appointed marketing and communications leader.
As Director of Digital Media for the U.S. Department of Defense, he led digital messaging for the U.S. military and the Secretary of Defense, revolutionized the Pentagon's brand, and established the DoD's first ever department-wide social media policy.
Through BlueWing Impact, he now guides national security focused founders, CEOs, investors, and disruptors through external affairs opportunities and challenges. Beyond Andy, BlueWing is supported by a handful of trusted marketing and communications specialists.
Previously
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2x political admin appointments
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3x globally recognized pr firms
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5x presidential campaigns