From the battlefield to the boardroom, we communicate your mission.
At BlueWing Impact, we specialize in delivering marketing and messaging results for mission-oriented clients in defense, national security, cybersecurity, and aerospace. We firmly believe that effective strategies require modern, agile, well-connected partners with proven leadership.
With roots in both the Pentagon and the defense tech industry, our executive-level team offers invaluable firsthand insights into successful approaches – and pitfalls to avoid.
Marketing
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In a crowded marketplace, brands are ubiquitous, and initial impressions are paramount. We specialize in crafting strategies to either create or revamp creative assets, empowering you to authentically communicate your identity both visually and verbally.
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The landscape of direct response marketing is ever-evolving. We design paid media and digital marketing campaigns to place you on the optimal platforms, target the right audiences, and maximize your investment.
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Face-to-face interaction is irreplaceable. Whether you're setting up a tradeshow booth or crafting sales materials, we use demand-informed methods to ensure your collateral is as solid as your handshake.
Communications
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Public affairs as “glorified PR” is an art of the past. We have a deep experience in merging traditional and digital campaign tactics to effectively communicate your mission.
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In policy-informed verticals, demonstrating responsiveness to your target audience's demand signals is crucial. Leveraging our writing experience with government leaders and policymakers, we'll position you as a partner who deeply understands their pain points, rather than merely a salesperson.
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Content remains king, and the array of amplification channels has never been wider. Drawing on our expertise in crafting vibrant brands and overseeing high-stakes digital media platforms, we'll ensure you engage your audiences credibly and authentically.
Strategy
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Oftentimes, hiring a full-time CMO/CCO or engaging a large firm may not be financially viable. Our lean deployment model and team of specialized contractors provide proven leadership and seamless execution at a cost-effective price point.
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We take pride in seamlessly integrating with government affairs teams. Ensure your messaging aligns with your policy goals by leveraging our insights gleaned from running hundreds of campaigns targeted at lawmakers.
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The world is changing, and acquisition is challenging. With experience honed in the halls of the Pentagon and aboard the E-4B aircraft, our executive-level team provides comprehensive insight into the national security and defense tech landscape.
Your solution is only as strong as the story behind it.
Founder
Andy Oare is an award winning, two-time U.S. presidentially appointed marketing and communications leader.
As Director of Digital Media for the U.S. Department of Defense, he led digital messaging for the U.S. military and the Secretary of Defense, revolutionized the Pentagon's brand, and established the DoD's first ever department-wide social media policy. Through BlueWing Impact, he now guides national security focused founders, CEOs, investors, and disruptors through external affairs opportunities and challenges.
Previously, Andy served on four presidential campaigns, spent a decade working for three internationally renowned strategic communications firms, and served as a political appointee at the U.S. Department of Energy.
Media
Andy regularly discusses the intersection of modern media and national security. He has published opinion pieces and provided statements for:
